Project Description:
Can a memory be recreated down to its most precious details? Leo Messi and Refik Anadol's masterpiece explores this at-length. 'Living Memory: Messi — A Goal in Life' transports us back to the global icon's poetic header against Manchester United in the UEFA Champions League Final.
About artist
Contemporary artist Anadol breaks down that special moment — reimagined in an immersive, AI-driven artwork that merges match data, biometric signals and emotional memory — during our studio visit.
Step into Messi's mind.
Rafik used data-driven artificial intelligence and open-source motion-tracking framework to map 17 points of Messi's body to reconstruct his body and expressions. Layered with biometric voice data, breathing rhythms and heartbeats, the tone and tempo is set for connecting with Messi in revisiting the goal. The experience is an eight-minute long, captivating "memory temple"
Merging sport, memory, and artificial intelligence into an immersive and deeply emotional visual experience.